The exclusive new Rolls-Royce Motor Cars dealership in Wilmslow is the ultimate place to create and purchase the perfect Rolls-Royce. As well as an elegant space dedicated to the tailoring and commissioning of bespoke vehicles, the dealership also features a private bar, fine dining terrace and beautifully landscaped grounds.
“We moved in just over a year ago, and it is absolutely state-of-the-art and an honour and a privilege to work there. It is quite spectacular. The layout of the building makes it customer-friendly and focused,” says Lee Sterry, sales consultant at the new dealership. Indeed, the team do not work behind desks or remain on your tail as you browse the vehicles, but instead encourage clients to enjoy the complimentary coffee bar and take their time to go through the careful process of finding the right Rolls-Royce motor car for them. Regarded as one of the best facilities in the country, this flagship dealership has been designed to offer the pinnacle in motoring advice and services. Lee agrees: “It’s not really a traditional showroom, but an environment to help people make their choice, much in the same way you would do with a high-end watch or a piece of art.”
Buying a luxury car, whether it’s pre-owned or new, is a significant milestone in their lives. Lee and the team understand that it’s a considerable amount of money. “We never ‘sell’ anyone a car – we help people buy them,” underlines Lee.
After all, being a Rolls-Royce owner is akin being part of a special club. The iconic factory at Goodwood only produces 4,000 cars a year worldwide and the UK takes around 10% of those built. As one of the largest dealers in the country, Rolls-Royce Motor Cars Manchester acquires around 70 cars a year across all the different models for discerning car owners to survey and select. That’s why Rolls-Royce Motor Cars still hold that ‘wow’-factor when seen cruising by on British highways, and its clients get to join a select community of appreciative car owners who understand and represent its illustrious history.
Lee, who has worked in the motoring industry for 32 years, has an impressive career bio, stacking up tenures with Peugeot, Ford and Mercedes-Benz for nearly 19 years. Four years ago he joined Rolls-Royce Motor Cars and hasn’t looked back since. The guiding principles of his career, has been to always remain aware of the competition and to put the client’s individual needs first: “There are different attributes and different features for different people and what they need. I always take the opportunity to drive a competitor or another car brand. You can then talk to a client honestly and create a frame of reference with you and the customer.”
So why do customers continue to choose the brand in 2019? “We have the most iconic car brand in the world,” answers Lee. “Lots of people know the name, but may not necessarily know about what a modern Rolls-Royce Motor Cars is about.
“Rolls-Royce Motor Cars is now a cool brand. It is bought by a wide range of clients from all walks of life. They’ve worked very hard to be able to buy such a vehicle, so it is a very big moment for them.”
The Cullinan, the world’s first super-luxury all-terrain vehicle from Rolls-Royce Motor Cars is an example of the brand’s innate ability to move with the times. The brand’s first foray into the SUV sector, it is 100% Rolls-Royce, and has been engineered from scratch with Rolls-Royce expertise and technology.
Rolls-Royce Motor Car’s heritage is second-to-none, with the two founders linking together their expertise and experience to form the company in 1906. It’s mantra, to remain 100% British, has ensured that the vehicles are still built and assembled in the UK with British engineers and craftsmanship: “The ethos of the original company from over 100 years ago was to ‘take the best that exists and make it better’ and that still holds true today,” Lee adds, “The attention to detail and the absolute obsession behind everything is just phenomenal. It is a bedrock principle for the brand.”
Rolls-Royce Motor Cars Manchester
Deanway Technology Centre
Wilmslow Road
Wilmslow
Cheshire
SK9 3FB
01625 416 250
Rolls-roycemotorcars-manchester.co.uk
