The Nicky has launched a new visual identity and rebrand that celebrates community and connection as well as reflecting both its history and future.
“This is more than a change of logo or colour scheme,” said David Delew, Chief Executive of The Nicky. “It’s a heartfelt effort to capture who we are. And, more importantly, who we’re here for.”
The rebrand was shaped with input from members, families, staff, and volunteers, creating what David describes as: “A true reflection of the beating heart of our community: joy, dignity, and genuine connection.”
At the centre of the refreshed look is a new logo; a striking design of three interwoven figures in motion, joined by flowing arcs. The image symbolises togetherness, mutual support, and movement. David said: “Each shape is unique, just like the intergenerational, diverse community we proudly serve.”
For The Nicky, the rebrand isn’t just about design, but about purpose: “This logo is more than a graphic. It’s a promise that The Nicky will always be a place where people are known not by labels, but by name. Where connection happens naturally through music, meals, traditions, activities, and simple acts of kindness.”
The new identity marks a recommitment to The Nicky’s mission: to build welcoming, inclusive space where senior Jewish adults of all walks of life and abilities are celebrated.
