Leeds-based creative marketing agency ThinkOTB have enhanced premium brands, Very Lazy and Newman’s Own, with a refresh of their online presence for UK and US markets. Both brands produce award- winning dressings, chutneys, and mayonnaise.
Based in Headingley, ThinkOTB is known as one of the UK’s most creative agencies. It has been delivering integrated and award-winning brand and communication campaigns to clients for 30 years, working with well-respected brands such as Google, Visa, and Dulux.
Newman’s Own was established by Oscar winning film star, Paul Newman, in 1983. Managing director of ThinkOTB, Jo Waddington, said: “It was a real privilege to support the Newman’s Own brand and help be part of Paul Newman’s incredible legacy. Proceeds from his dressings range go to thousands of charities around the world.”
ThinkOTB has created a website that includes a brighter colour palette, recipes, and messages to reflect American language and tastes.