Top Euronics retailer Pennine Plus has just opened up a new location in Otley, preserving high street presence and legacy.
Pennine Plus, an independent Euronics electrical retailer based in Keighley, has officially expanded its footprint with the opening of a new store in on Kirkgate in Otley. The move comes as the company acquires the well-known local business Woollett Home Electrical, a longstanding presence in the town.
This expansion is not only a strategic growth step for Pennine Plus, but also a timely intervention that ensures another valued high street outlet remains active in the face of ongoing retail challenges. The acquisition enables the business to serve a much larger customer base and a unique offering as an accessible high street electrical appliance store.
“Keeping the high street alive is very important to us as a company,” said Geoff Higgins, Co-Director of Pennine Plus. “Not everyone drives, so a town centre location with high customer service and product knowledge helps us compete with the major brands who are usually located on the edge of towns and cities. Our recent investment in marketing and our website has already brought new dividends for us and gives us confidence of a bright and sustainable future.”
The company’s commitment to community-centric service and innovation was further echoed by Co-Director Craig Taylor, who commented on the shifting landscape for local retailers.
“It’s a shame shops close, with jobs lost, but it does give an opportunity for new retailers to open with more relevant offerings for today’s consumer. It just goes to show that retailers can do well on the high street if they have the right kind of product, provide fair prices, and deliver a high level of customer service. The installation of smart homes and all the major appliance brands is where the future is, and that’s exactly what we provide.”
Honouring a Proud Local Legacy
Woollett Home Electrical’s legacy stretches back to the post-war years, when it became a pioneer in home technology retail. After expanding into the growing television market in 1947, Woollett’s boomed following the launch of the Holme Moss Transmitter in 1951, which revolutionised TV reception across the region.
In 1987, the business evolved with the separation of its service and sales arms, forming Woollett Service as a standalone entity.
Woollett also played a foundational role in the creation of Euronics, Europe’s largest electrical buying group, through its early involvement with Combined Independent (North) Ltd. This affiliation enabled access to top brands and competitive pricing, all backed by trusted customer service and expert installation.
More recently, the Woollett brand saw further growth, including a rebrand to Woollett Home Electrical Ltd and a successful acquisition of Peter Dyer Home Electrical in Ilkley in 2014.
By bringing Woollett Home Electrical into the Pennine Plus family, the new Otley store continues this remarkable heritage – combining decades of local trust with a modern, future-ready retail experience.
At the new Otley branch, you’ll get everything Pennine Plus is known and loved for, including a wide range of top appliance brands that ensures you get the best quality and performance. It also offers reliable wireless broadband, expert TV repair, professional aerial and satellite installation, smart home setup, Starlink broadband installation, and data cabling services. Its skilled technicians guarantee seamless connectivity and top-notch service for homes and businesses.
Now Pennine Plus is offering one of our readers the chance to win a Shark WV361UK Lightweight 2-in-1 cordless vacuum. This sleek vacuum is a compact and versatile cleaning solution designed for quick and efficient everyday use. Weighing just 3kg, it easily converts from a floor vacuum to a handheld cleaner, making it ideal for tackling carpets, hard floors, upholstery and hard-to-reach areas.
