Explore Albania, one of Europe’s most underrated and paradisal travel destinations, and uncover its remarkable history and vibrant culture.
In recent years, British travellers have become increasingly keen to look beyond the usual Mediterranean haunts. For those seeking something off the beaten path, yet teeming with natural beauty, rich culture, and unique history, Albania is fast emerging as a must-see destination. Often dubbed “the Maldives of Europe” for its crystalline turquoise waters, unspoiled beaches, and affordable luxury, Albania offers a strikingly diverse experience just a few hours’ flight time away.
Direct flights from Manchester to Tirana, the capital of Albania, are regular and relatively inexpensive. Once there, Albania opens up in all directions, from the stunning beaches of the south to the mountainous regions of the north.
The southern Albanian Riviera, especially around towns like Ksamil, Dhërmi, and Himarë, has earned the country its affectionate nickname thanks to its powdery white sands and shallow, clear waters reminiscent of faraway island paradises. Unlike the overcrowded shores of its neighbours in Greece or Italy, Albania’s coastline offers a much more laid-back, authentic Mediterranean vibe.
Ksamil, in particular, is a standout. Situated near the UNESCO-listed city of Butrint and just across the water from the Greek island of Corfu, this area boasts small islets you can swim or paddle to, luxurious beach clubs, and some of the freshest seafood you’ll ever taste – all at a fraction of the price you’d pay in more established European beach destinations.
Albania’s appeal goes far beyond beaches and mountains. The country’s complex and often surprising history is one of the most compelling reasons to visit. Among the most remarkable chapters in Albanian history is its unique role during the Holocaust.
Unlike most European countries, Albania was one of the only nations where the Jewish population actually increased during World War II. This extraordinary fact is rooted in the traditional Albanian code of honour known as Besa, which places great importance on offering shelter and protection to those in need – even at great personal risk.
During the Nazi occupation, Albanian Muslims and Christians alike hid Jewish families, provided them with false documents, and integrated them into their communities. As a result, almost all Jews living within Albanian borders during the German occupation—those of Albanian origin and refugees alike—and hundreds of Jewish refugees were saved.
This proud legacy is preserved today through several Jewish heritage sites and museums that are worth exploring.
Albanian Jewish Museum of Vlorë
Vlorë, a historic coastal city in the south, was once home to a thriving Jewish community dating back to the 15th century. The Albania Jewish Museum of Vlorë, currently being built, is dedicated to preserving the memory of the Jewish presence in Albania and the incredible solidarity shown during the war years. The museum houses artefacts, testimonies, and photographs that tell the story of Jewish life in Albania, from the Ottoman era through the Holocaust.
The Solomoni Museum
The picturesque UNESCO World Heritage city of Berat, known for its white Ottoman houses climbing the hillsides, is also home to the Solomoni Museum. This museum was founded in 2018 by Professor Simon Vrusho, who ran it with his own pension and small donations, to commemorate the Jewish history of the city. Situated in a traditional Berat home, the museum offers an intimate look at how Jewish and Albanian lives were intertwined for centuries. Personal stories, religious objects, and historical records come together to tell a heartfelt story of resilience and unity.
Tirana’s Jewish Landmarks
Tirana, Albania’s bustling capital, has also played a role in preserving Jewish memory. While the Jewish population here was always small, the city hosts occasional exhibitions and cultural events in collaboration with international Jewish organisations. Near the centre, a plaque commemorates the bravery of Albanian citizens who risked their lives during World War II. The capital’s museums, including the National Historical Museum, also include references to Albania’s Jewish heritage in broader cultural exhibits.
While Albania’s Jewish history adds a thoughtful, historical layer to the travel experience, the country caters to just about every kind of traveller. Hikers and adventure seekers will love the Accursed Mountains in the north, with epic trails like the Valbona to Theth hike offering dramatic alpine vistas. The origin of the striking name is under debate, but one local legend claims they got their name from the devil escaping from hell, rupturing the landscape.
If hiking isn’t your style, culture vultures can wander through ancient ruins in Apollonia or Butrint, or explore Ottoman-era towns like Gjirokastër, with its cobbled streets and fortress views.
Food lovers will find plenty to savour as well. Albanian cuisine is a delicious blend of Mediterranean and Balkan flavours. Expect grilled meats, fresh fish, hearty stews, and an abundance of seasonal vegetables. In coastal areas, the seafood is superb – try the grilled octopus or mussels in white wine. And of course, no visit is complete without sipping a glass of rakia, the potent local brandy.
Perhaps one of Albania’s most appealing aspects for UK travellers is its affordability. Even in peak season, accommodation, food, and transport remain budget-friendly. You can enjoy a three-course meal with drinks for under £15, stay in boutique hotels for a fraction of the cost of Western Europe, and rent a car to explore the country at your own pace.
But beyond the cost, it’s the authenticity that sets Albania apart. There’s a sense that you’re discovering something new – a place where tourism hasn’t washed away the local character. Warm hospitality, curious glances, and genuine connections await those who venture a little further.
Albania is a destination that rewards the curious. For travellers looking for somewhere different – somewhere beautiful, meaningful, and affordable – it just might be Europe’s best-kept secret.
